In a world of rapid change, companies often feel compelled to shift their identity to keep up with every new trend. But lasting impact comes from something deeper than following the crowd. The real strength of a company lies in staying grounded in its purpose and values – creating a reality that is adaptable yet deeply authentic.

Being truly adaptable doesn’t mean abandoning who you are; it means evolving without losing sight of your essence. When a company remains clear about its mission, it naturally attracts people who resonate with its purpose. Instead of constantly reshaping itself to fit the latest demands, it can respond fluidly to change while staying true to its core. This approach leads to stronger, more resilient connections with clients, partners, and employees alike.

Authenticity in an agile environment is powerful because it fosters trust and loyalty, even in times of change. Companies that understand this recognize that adaptability doesn’t mean losing identity – it me...

The company is like a garden. There is an overall purpose with the garden. It could be to be to deliver fruits and vegetables for example. Regardless of the purpose, the garden needs to be taken care of to reach it’s purpose:

We need to take care of the plants. Some like to grow in the shadow, some need more sunshine and we need to remove the weeds.

Some like to grow with other plants of diverse kinds, to develop faster and become beautiful together. Some need a lot of space. Some need lot’s of water. Some grow slower than others etc. 

The agile / modern leader is the gardener who takes care of the plants, trying to fulfill the purpose of the garden.

The gardener can create fundamentals for the plants to grow by giving the right conditions for every plant, without forgetting about the whole garden.

We cannot force the little seed to grow, we can only give the right conditions and the right environment. Then we can just hope that it will grow.

And if it doesn’t, we need to deal wi...